Jace's Marketing Blog

 The brand that I have chosen is Nike. The reason I decided to chose this brand is because even though it is a huge brand that is very well known for their quality products, I only recently have shown interest in the brand and have started to purchase their gear. In Nike's recent posts on Instagram they have been highlighting women sports and women athletes. Nike is doing this to promote women's sports and people are reacting positively to it. Nike's value proposition is accessibility, innovation, and customization. In this specific Nike post about a women's basketball player Catlin Clark, she is posing and the caption "you break it, you own it" is placed above her, implying that she has broken a record. She is also wearing all Nike gear. This post has a lot of positive feedback such as "such a good tagline. well done. Historic moment" by "yesthatjian", "she is that girl" by "katiemoeee", and "please tell me you...

Gymshark Marketing Link  I found an article about Gymshark and their marketing technique. I was interested in this article because I am very into going to the gym and I look for new types of active wear for myself quite often and get a lot of ads for active wear. Gymshark is becoming a very big brand due to the quality and price of their product. Gymshark has skyrocketed even further by using social media gym and other influencers to advertise their product. At first the company was choosing more attractive models to show off the product and give off the idea that if you wore their product it would make you look and feel better in the gym. Gymshark is now starting to get a monopoly and making non-active wear products and making the products much more accessible, so now it comes off that if you do not have one of their products, you are out of style and makes you want to be in style and purchase their product. Now with ticktok being so viral, it is much easier to pay slightly popula...

 My name is Jace Vernam. I am 19 and currently majoring in business administration and Oregon state university as a second year student. I am from Redmond Oregon and I love to snowboard.  I enrolled in this course because I recently switched majors and I am trying to figure out what I want to do in life so I am taking various courses to see what kind of business path is right for me. I am most interested in learning about how to properly advertise and how people in corporations properly do marketing. I am very passionate about snowboarding. I absolutely love going on on the mountain to snowboard for an entire day. I love this sport because when I am out snowboarding, all I can think about is snowboarding because it is so relaxing.  The picture above is a picture of me and my friends at mary's peak.