Social Listening Blog
The brand that I have chosen is Nike. The reason I decided to chose this brand is because even though it is a huge brand that is very well known for their quality products, I only recently have shown interest in the brand and have started to purchase their gear. In Nike's recent posts on Instagram they have been highlighting women sports and women athletes. Nike is doing this to promote women's sports and people are reacting positively to it. Nike's value proposition is accessibility, innovation, and customization. In this specific Nike post about a women's basketball player Catlin Clark, she is posing and the caption "you break it, you own it" is placed above her, implying that she has broken a record. She is also wearing all Nike gear. This post has a lot of positive feedback such as "such a good tagline. well done. Historic moment" by "yesthatjian", "she is that girl" by "katiemoeee", and "please tell me you'